Featured guide · Fundraising
SMS and MMS Fundraising for Campaigns and Nonprofits
How campaigns and nonprofits raise money with text messages: consent, 10DLC registration, list building, writing texts that work, approvals and per-send measurement.
Insights
How progressive campaigns raise money online.
Practical guides from the team that runs digital ads and texting programs for campaigns and causes.
More guides
Campaign Strategy
How to Choose a Digital Fundraising Firm
What a campaign manager or executive director should ask before hiring a digital fundraising firm, the red flags to watch for and what the first 30 days should look like.
Nonprofit Strategy
501(c)(3) vs 501(c)(4): How Digital Fundraising and Advocacy Differ
What a charity and a social welfare organization can each say in ads and texts, how tax language and disclaimers differ, and how to run both entities without mixing money or lists.
PAC Strategy
Digital Programs for PACs and Independent Expenditure Committees
How PACs and IE committees can use digital ads and texting to raise money, persuade voters and turn them out, while staying independent and meeting disclaimer and reporting rules.
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