Public opinion polling
Public opinion polling for campaigns and advocacy organizations
Know where you stand and what moves voters before you spend a dollar. We design and field polls for campaigns and causes, and turn the results into the messages your ads and texts run on.
See what moves voters.
An initial ballot, then the same question after voters hear each candidate's message. The shift tells you which message to run, and the crosstabs tell you who to run it to.
- Candidate A
- Candidate B
- Candidate C
- Undecided
Sample data.
What's included
- Questionnaire design with your team
- Sampling of likely voters or a defined population
- Fielding, weighting and topline results
- Crosstabs by the groups you care about
- A written memo with what the numbers mean for your strategy
- Optional public release of results, with full methodology
How it works
- 1.
Define the question
We agree on what decision the poll needs to inform before we write a single question.
- 2.
Design and field
We draft the questionnaire with you, field it, and weight results to the population being measured.
- 3.
Analyze
You get toplines, crosstabs and a memo with our read of what matters.
- 4.
Release, if you choose
Public releases are published with the sponsor, dates, sample size and margin of error.
Why Molitico
Questions we hear often.
Something else on your mind? Ask us directly.
Tell us what you need to know.
Tell us the race or issue and the decision the poll should inform, and we'll come back with a plan and a timeline.