Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →Video & ad creative
Political video production and ad creative
Most of what makes an ad raise money is the creative. We write, shoot and edit fundraising video and static ads in-house, dozens of pieces a month, and test them until we know what works.
Recent spots.
Written, shot and edited by our team, and cut for every placement.
Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
Rashid for Illinois
Illinois House of Representatives
A New Policy
501(c)(4) advocacy organization
Nasser for Michigan
U.S. Senate · Michigan
Preston for PA
U.S. House · Pennsylvania
What's included
- Scripts written from interviews with the candidate or spokesperson
- Filming and editing for fundraising and persuasion
- Every cut delivered in 1:1, 9:16 and 16:9
- Static ads and copy variations for each concept
- Out-of-home creative such as billboards and mobile billboards
- A clear review and approval step before anything runs
How it works
- 1.
Find the story
We start with a short interview to find what your candidate or cause can say that no one else can.
- 2.
Make several versions
Each concept gets multiple hooks and lengths so we can test them in digital ads.
- 3.
Approve and launch
Your team reviews cuts in one place, and approved creative goes straight into the ad program.
- 4.
Learn and remake
Performance data from the ads tells us which openings, messengers and asks to make more of.
Why Molitico
Made to be tested
We plan creative as a set of variations, not a single hero spot.
Fast turnaround
Because production is in-house, we can respond to news while it still matters.
Tied to results
We know which videos raised money, because we run the ads and track the donations.
See it in practice.
Questions we hear often.
Something else on your mind? Ask us directly.
Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.