Guide · 6 min read
SMS and MMS Fundraising for Campaigns and Nonprofits
How campaigns and nonprofits raise money with text messages: consent, 10DLC registration, list building, writing texts that work, approvals and per-send measurement.
SMS list rental
SMS list rental for campaigns and nonprofits
Reach new donors without building a list first. We build an audience of people who give to progressive candidates, causes and organizations, set up your texting, write the messages and send them for you.
One audience, three sends.
We build each audience to a brief and send to it at least three times, and every send asks for a donation. One text rarely shows what an audience can do. Three lets us try different reasons to give and learn which one raises the most.
Audience brief
- Where
- Michigan
- Who
- People who give to progressive candidates and causes
- Matched to
- The voter file, with a mobile number
- Left out
- Everyone already on your list
42,800 people we can reach by text
Send 1: Introduce and ask
Who you are, why it matters now and a specific amount to give.
Send 2: Ask again
A different reason to give, based on what the first send raised.
Send 3: Ask before a deadline
A deadline and a reason to give today.
What's included
- An audience built from our proprietary donor data and the voter file
- Our in-house model to find the people most likely to support you
- Switchboard setup, 10DLC registration and Campaign Verify for political committees
- Message strategy and copy for every send, approved by your team
- A minimum of three sends to each audience we build
- Results per send, matched to donations by refcode
How it works
- 1.
Define who to reach
We agree on the geography, the issues and the kind of supporter you need, and we remove anyone already on your list.
- 2.
Build the audience
Our model scores people in our donor data and on the voter file for how likely they are to support you, and we keep the ones we can reach by text.
- 3.
Set up your texting
We set up your Switchboard account and handle 10DLC registration, plus Campaign Verify if you're a political committee.
- 4.
Write, approve, send
We write each message, your team approves it, and we send it peer-to-peer to the audience, three sends at minimum.
Why Molitico
Donors, not just numbers
The audience is people who have given to progressive campaigns and causes, chosen by our own model rather than bought as a list of phone numbers.
New donors are yours
Everyone who gives through your link becomes your donor, so your texting program can keep the conversation going.
Measured to the dollar
Each send carries its own refcode, so you see exactly what the rental raised and what each new donor cost.
See it in practice.
Questions we hear often.
Something else on your mind? Ask us directly.
Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.