GOTV programs
Get-out-the-vote programs for campaigns and organizations
Turn supporters into voters. We match your voter file, reach the people least likely to show up on their TVs, feeds and phones, and measure the result in votes, not impressions.
We report votes, not impressions.
Before launch, a random share of your voters is held out of paid contact. After the election, we compare official vote history for the voters we reached with the holdout. The difference is the turnout your program added.
Turnout lift report
+3.2 points turnout lift95% interval: +1.2 to +5.2 points
Wave 1
Early voting opens
Make a plan and find your early vote site.
Wave 2
Final days
Last chance to vote early or return a mail ballot.
Wave 3
Election Day
Find your polling place. Voters who already voted are dropped.
What's included
- Voter file match to households, devices and mobile phones
- Turnout segments, with the most weight on sporadic and new voters
- CTV and digital ads, plus peer-to-peer GOTV texts in waves
- A :30 video with cut-downs for every placement, produced in-house
- Voters dropped from the program once their ballot is reported cast
- A randomized holdout and a turnout-lift report from official vote history
How it works
- 1.
Match the file
We match your voter file to households, devices and phones, and set aside a random holdout before anything runs.
- 2.
Segment by need
Sporadic and newly registered voters get the most contact. Reliable voters get a light touch.
- 3.
Run every screen
CTV in the living room, digital ads in the feed and texts in waves around early voting, the final days and Election Day.
- 4.
Measure the lift
Once states post vote history, we compare turnout among the voters we reached with the holdout and report the difference.
Why Molitico
Votes, not impressions
The holdout lets you show funders and the press how many more people voted because of the program.
One team, one message
The same team writes the video, buys the media and sends the texts, so the program speaks with one voice.
Nonpartisan when it needs to be
For 501(c)(3) organizations, no candidate, party or ballot measure is named, and audiences are chosen by community, never by party.
Questions we hear often.
Something else on your mind? Ask us directly.
Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.