Rashid for Illinois
Illinois House of Representatives
- Digital ads
- SMS & MMS
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
Read the case study →Abdul El-Sayed for U.S. Senate
Ads, texts and creative behind a Senate primary win
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
2,000+
donors gave through our texts
The challenge
A crowded, closely watched Democratic primary for an open Senate seat, where the campaign needed a steady flow of small-dollar donors for more than a year.
What we did
We have run the campaign's texting program since May 2025, writing and sending its MMS fundraising appeals and timing them to the moments that move donors. Alongside it, we run digital fundraising ads and write and produce the video and static creative behind them, testing narratives and scaling the ones that raise money.
How the program unfolded
Texting program launches
Digital ads and creative run alongside the texts
Abdul wins the Democratic primary
The program keeps raising into the general election
The result
Abdul won the primary. Our ads, texts and creative were part of the fundraising program behind that win, and the program kept raising into the general election.
- 2,000+ donors gave through our texts
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Adam Hamawy for Congress
U.S. House · New Jersey's 12th District
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and video creative for Dr. Adam Hamawy, the Democratic nominee in New Jersey's 12th Congressional District.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.