Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →Rashid for Illinois
A texting and ads program that runs between elections
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
1,000+
donors gave through our ads and texts
The challenge
The campaign needed consistent donor acquisition and re-engagement across channels, without losing money doing it.
What we did
We run the campaign's SMS program and digital ads together: ads bring in new donors, texts bring them back, and we keep testing creative, audiences and messages month over month.
How the program unfolded
Texting program launches
Digital ads added to bring in new donors
Ads and texts run as one program between elections
The result
A program that raises money year-round, between elections as well as in the final weeks before one.
- 1,000+ donors gave through our ads and texts
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Adam Hamawy for Congress
U.S. House · New Jersey's 12th District
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and video creative for Dr. Adam Hamawy, the Democratic nominee in New Jersey's 12th Congressional District.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.