Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →Arab American nonprofit
From a few hundred donors to a national supporter base
A four-year partnership running online fundraising, advocacy and engagement for a leading Arab American nonprofit.
The challenge
The organization started with a small donor base, inconsistent online fundraising and heavy reliance on a few major donors.
What we did
We took on its online fundraising, petitions, advocacy campaigns and GOTV, and built a monthly-giving program from the ground up.
The result
The organization grew its supporter community, with a monthly-donor program that now funds a large share of its work.
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Rashid for Illinois
Illinois House of Representatives
- Digital ads
- SMS & MMS
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.