Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →A New Policy
A donor base for a new organization, built from zero
Building a new advocacy organization's donor base from zero with paid ads, texting and messaging strategy.
$100K+
raised through our digital ads
1,200+
donors gave through our ads
The challenge
A new organization with no list and no brand recognition needed donors to fund its first major campaign.
What we did
We ran its SMS program and paid ads, partnered with aligned organizations for early audiences, and advised on messaging and communications.
How the program unfolded
Texting program launches with no list
Digital ads start building the donor file
Monthly giving funds ongoing policy campaigns
The result
A growing donor file and a monthly giving program that fund its ongoing policy campaigns.
- $100K+ raised through our digital ads
- 1,200+ donors gave through our ads
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Rashid for Illinois
Illinois House of Representatives
- Digital ads
- SMS & MMS
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.