Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →Track AIPAC
Ad fundraising that grew fourfold in three months
Digital fundraising ads for Track AIPAC and its independent expenditure committee, built to find new small-dollar donors nationwide.
$90K+
raised through our digital ads
2,500+
donors gave through our ads
The challenge
Track AIPAC needed a steady source of new small-dollar donors beyond its own audience, during a primary season when the races it follows were moving week to week.
What we did
We launched digital fundraising ads in June 2026. We test several messengers and news moments at once, including ads built around primary results, and move the budget to whatever raises the most. By late summer, the ads from a single messenger were raising more each month than the whole program had in June. Every gift is matched to the ad that raised it.
How the program unfolded
Digital fundraising ads launch
Monthly ad fundraising reaches about four times June's level
A new batch of messengers enters testing
The program keeps raising month after month
The result
Monthly ad fundraising grew about fourfold between June and August and has held near that level since.
- $90K+ raised through our digital ads
- 2,500+ donors gave through our ads
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Rashid for Illinois
Illinois House of Representatives
- Digital ads
- SMS & MMS
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.